CAKE & BAKING INDUSTRY NEWS
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Cake Market On the Up, But
Large Cakes Stand Still
The UK market for cakes and cake bars is on the increase but large cakes are
not keeping pace.
A recent study found that last year the value of the market increased by 7% and
peaked at £1.52bn. A Mintrel study also concluded that around the same time
penetration levels and frequency of use are declined. But it forecasts the market
to grow by 26% between 2008 and 2013 when it will be worth around £2bn.
According to Mintrel, sales of large cakes stagnated ‘due to hectic lifestyles and
smaller households which has led consumers towards more convenient,
smaller formats.’ It said sales of celebration cakes also suffered from "low levels
of innovation and poor-performing film franchises.
Sales of individual cakes and cake bars grew from £696m in 2007 to an
estimated £767m in 2008. The study also reveals that sales of small cakes rose
by 13.3% between 2005 and 2007 to £276m, and slices and cake bars
increased by over 30% to £231m
Ginger Delight from Macphie
"It's everything that a traditional ginger cake should be." That’s Macphie Marketing
Manager Liz Taylor’s take on the company’s new cake mix made with ingredients
manufacturer Macphie.
The latest addition to the company's Sensations cake mix range. It comes with a
'warm' spicy flavour and contains pieces of crystalised ginger. According to
Taylor It is free from artificial colours, flavours, preservatives or hydrogenated fats.
We're excited about this new flavour, which is a twist on a classic," she said. "It's
moist, dark and sticky and contains pieces of Australian crystallised ginger to
give it extra flavour impact,” She added
Click here for more information.
Pecan Deluxe Launches
Fudge & Caramel for Bakers
Pecan Deluxe has announced that its confectionery range is now suitable for use
in baked goods.
Developed as part of its expansion programme, the new lines include bake-
stable fudge and caramel pieces which can be added to cake and biscuit mixes,
caramel fudge, brownie fudge, clotted cream fudge and vanilla fudge pieces. The
majority of the products can be stored at ambient temperatures.
Allan Dew managing director for Pecan Deluxe UK, said the confectionery range
has been extended to offer customers a versatile range of confectionery
ingredients. “They give scope for product diversification and are designed to
enable manufacturers to develop personalised products." He said. To visit the
Pecan Deluxe site, click here.
Tesco Legal Affairs Executive
to Address Baking Summit
Lucy Neville-Rolfe executive and legal affairs director at Tesco has been named
keynote speaker for the 2008 Baking Industry summit. The gathering will also
hear from Huw Edwards, commercial director - central buying, bakery and cafés
at Asda.
In his address to the conference on November 27, Neville Rolfe will give an
insight into the supermarket's corporate social responsibility strategy.
Other speakers will be drawn from the packaging, bakery and supply chain.
Next month's conference will also consider strategies for reducing the industry’s
carbon footprint, packaging, recycling management, energy efficiency and ethical
sourcing.
For more information on the summit click here.
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