Press Releases - Samples
For Immediate Release

New Search Engine-Analysis Optimizer Boosts
Top Ranking Chances

Summary: Search Engine-Analysis launches a search engine position analyzing tool,
capable of routinely completing an analysis of the 50 more important elements that
determine search engine positions. It also thoroughly tracks search engine results and
instead of the generic it highlights  the more  relevant keywords.
MORE>>>
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For Immediate Release

BookYourBasket.com Slashes Time Spent on Selecting
Corporate Gift Baskets

Summary: BookYourBasket.com has announced that it has created a system that
simplifies and speeds up the corporate gift basket selection process. The site also features
dozens of independent reviews of  many good corporate gift basket companies and their
products.
MORE>>>
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For Immediate Release

Here At Last! Real Time Business Dashboard For
Small - Mid-size Companies
Summary: Business Gauges launches an advanced executive dashboard solution that
uses centrally managed programmable sensors to gather business metrics.
. MORE>>>
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FOR IMMEDIATE RELEASE

ARE INSURERS PUSHING CLIENTS TO
BE UNFAITHFUL TO THEIR PROVIDERS?
New Research Reveals a Growing Trend

Summary: A New survey warns that unless insurers alter the way they attract new clients,
they risk creating a generation of disloyal customers. Results of the study by Consumer
Intelligence will be published at a conference of Insurance companies in London in
November.
MORE>>>

_______________________________________________________________________
For Immediate Release

Summary
Uranium companies around the world are being invited to bid on seven domains with
names that go with the industry. On offer from SupremeURLs.com, they include Uraniumore.
com and Thinkuranium.com. According to Howard Arzi of SupremeURLs.com, the new
domain names have been acquired because of their capacity, among other things, to
secure high search engine rankings.

Exceptional Domain Names for Uranium Companies

Premium domain names are up for grabs by Uranium Companies seeking to improve their
presence on the world-wide Web. The search engine friendly names are being offered on a
first come basis by SupremeURLs.com.

Making the announcement, Howard Arzi said the Uranium domain names available now
are of true premium quality and among the best in any category acquired by the company.
He said the names are short and easy to spell, like ‘thinkuranium.com’ and ‘Uraniumore.
com’. All contain the word Uranium.

SupremerURls.com is renowned for assembling keyword rich domain names for a range of
businesses. These include organisations dealing in credit and finance, investment, health
and fitness, food and beverage and travel. Arzi said his company is guided by the principle
that a website is nothing without a good functional domain with a name that is easy to
remember. He said they take pride in the success of their domain names which ‘we only
acquire because of their capacity to attract high search engine rankings, improve the brand
and enhance the credibility of their final owner.’

Arzi said they have seven exceptional domain names for properties in the Uranium
industry. He said “by including Uranium in the two word name, we have succeeded in
making them particularly attractive to companies with long or less familiar names.”

SupremeURLs.com is also confident that Uranium companies worldwide that bid
successfully for the new domain names will realise a significant increase in traffic whether
they adopt the new name for the main company site or just a domain name.

Acknowledging that the seven domain names are already attracting interest from
companies Arzi stressed that they can only be offered once.  He said the names are so
pertinent; (Uraniumore.com, Uraniumsource.com, Uraniumsupplier.com, Uraniumwatch.
com, Uraniuminvest.com and Thinkuranium.com) companies may also be quick to identify
them as a long term investment that will stand the test of time. ###
          
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Copyright © 2008 WRK White  All rights reserved
How to Write  Press Releases for The Headlines   

If  yours is a company which writes its own releases,  I trust  you will find the
following  helpful.

First, consider some reasons why some press releases don't make it pass
the editor.
  • When they are more of an advertisement than news
  • Have no relevance to life in or around the community
  • The timing is wrong or the issue out of date
  • Poorly structured and/or worded
  • WEAK HEADLINE
And here's why  some releases make it into the news:
  • THEY ARE NEWSY
  • High in local interest
  • High in reader interest
  • Include accurate data and solid information
  • Look, read and sound like news
  • Are consistent  with the style of targeted publications.   
Simple Format for Writing Press Releases

1 Your name, company name, address, Telephone and contact details.
2 Release Date (For Immediate Release  or Embargo for release - time
and date)
3 The headline
4 Dateline (city, town of origin)
5 The body of the press release

The Headline: Must attract attention -
Pretend you are the editor and write the shortest possible answer to the most
important thing you have to say. This sometimes takes a little time and judgement.
Remember to look beyond the issue or event
and that the headline should summarize your
story in one or up to three lines.


The Body:
Start by arranging the information you want to include in order of importance.
Begin your first paragraph with the most important piece of information on
your list
. Try to include the 'who, what, where, when, why and how.' Then, work your way
down to the least important. As you write, always check
that the information you are about
include in terms of importance could have come
earlier or should be lower down the order.

Finally:
Allow margins wide enough for editing. Space or indent paragraphs. If you run over
a page try to end the first page with a completed paragraph
. Be sure to add 'more at the foot.

Many business people are just  to busy to write. When they need  a press release,
they turn to  an experienced  communicator and skilled copywriter.
Click here to contact me                                   
Click here to see what Clients say           
Public Relations by WR White: Press Releases
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EFFECTIVE - CREATIVE -  RESOURCEFUL  PRESS RELEASE WRITER
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POSSIBLE PRESS RELEASE
               TOPICS


  • Any Special Event
  • Special Announcement
  • New Product
  • New Club Project
  • Staff Achievement
  • Staff Award
  • New Store
  • New Website
  • New Service
  • New Product
  • Anniversary
  • Special Fund Raiser
  • New Agency
  • Social Function.....More.....