SAMPLES  - of Published Press Releases - that I have written
China Bluetooth Provider Takes on the Giants
With its New Hands Free (Name omitted)
The company released details of its new (Name omitted), today, saying it also challenges
the best..Read more>>>

Panacea Weddings & Events Helps Small
Businesses To Supply Unique Wedding  Add-ons
Panacea Weddings and Events has formed a loose partnership with small businesses that
enables it to contribute to their growth while adding distinctive touches to weddings and
social events. More>>>

New Search Engine-Analysis Optimizer Boosts
Top Ranking Chances
Search Engine-Analysis launches a search engine position analyzing tool, capable of
routinely completing an analysis of the 50 more important elements that determine search
engine positions. It also thoroughly tracks search engine results and instead of the generic
it highlights  the more  relevant keywords. MORE>>>
________________________________________________________________________

BookYourBasket.com Slashes Time Spent on Selecting
Corporate Gift Baskets
BookYourBasket.com has announced that it has created a system that simplifies and
speeds up the corporate gift basket selection process. The site also features dozens of
independent reviews of  many good corporate gift basket companies and their products.
MORE>>>
________________________________________________________________________

Here At Last! Real Time Business Dashboard For
Small - Mid-size Companies
: Business Gauges launches an advanced executive dashboard solution that uses centrally
managed programmable sensors to gather business metrics. . MORE>>>
________________________________________________________________________

ARE INSURERS PUSHING CLIENTS TO
BE UNFAITHFUL TO THEIR PROVIDERS?
New Research Reveals a Growing Trend
A New survey warns that unless insurers alter the way they attract new clients, they risk
creating a generation of disloyal customers. Results of the study by Consumer Intelligence
will be published at a conference of Insurance companies in London in November.
MORE>>>
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Copyright © 2011 WRK White  All rights reserved
Some Press Releases Make News But so Many Don't. Why?
A press release makes news when:   1.  It is NEWSWORTHY and has a
strong catchy headline that sums up the story in one to three lines.
2. It is high in local interest for the target audience and media;
3. It includes accurate data,solid information and  looks, reads and
sounds like news.

[To be published; a release must contain newsworthy information]

 Some Reasons Why  Press Releases Struggle to Make News
1.  A weak opening and MAYBE A WEAK HEADLINE!  2. When it is sent
to the wrong media; 3.When  it is more of an advertisement  than news;
4.It is not newsworthy, the timing is wrong or it is too long (Most stories
can be told in 500 words)
You have something   interesting to say but you don't have a copywriter on staff
or if you do  you feel it is time to freshen up what you want say about a member of staff,
product or service. It could be in a press release or your corporate profile; let's talk.
Email me,or call: 01614082701 / 07805766565
How to Write A Press Release - A Basic  Format
1 Your name, company name, address, Telephone and contact details.
2 Release Date For Immediate Release  or Embargoed: for release - time and
date...
3 The headline
4 Dateline (city, town of origin)
5 The body of the press release

The Headline: Must attract attention -
Pretend you are the editor and write the shortest possible answer to the most
important thing you have to say. This may take a little time.  Look beyond the issue
or event and remember the headline should summarize your story in one or up to
three lines.

The Body:
Arrange the information you want to include in order of importance.
Your first paragraph will summarise the most important piece of information on
your list. Try to include the 'who, what, where, when, why and how.' Then, work
your way down to the least important. As you write, always check whether the
information you are about include in terms of importance could have come
earlier or should be lower down the order. Beware of superlatives and
complementary adjectives. Recap..

Finally:
Allow margins wide enough for editing. Space or indent paragraphs.  Since a
release is not a sales letter, if you run over a page try to end the first page with a
completed  sentence or paragraph. Be sure to add 'more' at the foot.

If you have something interesting to write about a product or service,
but need a little help to write it; Please Email me
Click here to see what my customers say           
Public Relations by WR White: Press Releases
SMALL BUSINESS
WRITE-UP
NEWSLETTER
EFFECTIVE - CREATIVE -  Newsworthy   PRESS RELEASE WRITER
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Newsworthy Press
Release  IDEAS
  • Announce a Special
    Event
  • Promote a New Product
  • Announce:A New Club
    Project
  • Staff Achievement
  • Staff Award
  • Promote a New Store
  • Advertise a New Website
  • Promote a New Service
  • Announce an  
    Anniversary
  • Promote a Fund Raiser
  • Promote a New Agency
  • Advertise a  Social
    Function.......And so on
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